Portfolio ✦ 2026

SofíaRodríguez

Visual Designer Motion Designer Video Editor Illustrator AI-Generative Design

Turning ideas into visual stories that hold attention and communicate with purpose.

Motion Design ✦ Branding ✦ Social Media ✦ Illustration ✦ Audiovisual Production ✦ Motion Design ✦ Branding ✦ Social Media ✦ Illustration ✦ Audiovisual Production ✦

About me

Sofía Rodríguez

Hello! I'm a Senior Visual Designer driven by creativity and storytelling, with a background in graphic design, audiovisual production, video editing, motion graphics and illustration.

I build concepts where craft, pacing and clarity work together, turning ideas into visual stories that hold attention and communicate with purpose.

Education

Universidad Creativa
Graphic Design
Universidad Creativa
Audiovisual Production & Motion Graphics

Courses & Workshops

  • Generative AI for Designers — Doméstika
  • 2D Animation — Universidad Creativa
  • Podcasting & Audio Editing — Universidad Creativa
  • Hand-Drawn 2D Animation — Doméstika
  • Photography — Eloy Mora School
  • Audiovisual Production — Rubén Guo
  • Photomontage — Ema Combin
  • Journalistic Writing — Doméstika

Work Experience

2019 — Present
01

Amazon Music

Motion Design Specialist
2026 – Present
  • Lead motion and video asset production at large scale for global campaigns across music, podcasts and merchandising, keeping brand quality consistent at high volume.
  • Develop and deliver team trainings on motion animation and video editing to standardize production processes.
  • Contribute to AI-assisted motion workflows that speed up production and scale output without compromising creative quality.
02

Amazon Music

Motion Designer
2025 – 2026
  • Produced 500+ animated assets for global marketing campaigns, adapting concepts across formats, languages and regional markets.
  • Built reusable motion templates and visual documentation to shorten turnaround on recurring deliverables.
  • Partnered with stakeholders across regions to align motion deliverables with campaign timelines and brand guidelines.
03

Amazon Music

Visual Designer
2023 – 2025
  • Designed static and motion assets for global campaigns across music, podcasts and merchandise.
  • Supported the launch of the new Amazon Music design team by building design systems, templates and visual documentation.
  • Coordinated with stakeholders and submitters worldwide to ensure on-time delivery.
04

XR Agency

Visual Designer & Audiovisual Producer
2021 – 2026
  • Creation of visual concepts, motion graphics, and audiovisual campaigns for clients and cultural projects.
  • Development of brand visuals and audiovisual content for festivals and artists, including Oneiro Festival, Ocaso, and Electric Animals.
  • Direction and post-production of multimedia pieces combining design, video, and music.
05

NINJA Agency

Visual Designer
2024 – 2025
  • Design and production of graphic and audiovisual content for advertising campaigns and brand activations.
  • Creation of visual identities and motion assets for events for clients such as Effie Awards, Ultra Park, Parque Viva, Telecable, FAICO.
06

Octoplus Agency

Visual Designer
2022 – 2023
  • Development of graphic design and audiovisual materials for advertising campaigns for brands such as Veinsa, DoubleTree by Hilton, and Presting Wings.
07

DMX Producciones

Visual Designer & Event Planner
2022 – 2023
  • Design and production of audiovisual content for corporate and entertainment clients.
  • Support in creative direction and brand execution for campaigns for Uber, UCIMED, Ron Centenario, Ocaso Festival.
  • Editing and post-production of promotional materials for festivals and live events.
08

Costa Rican Museum of Contemporary Design and Art (MADC)

Audiovisual Producer
2022
  • Production of the documentary The Skin is to Tattoo as the Wall is to the Museum for the exhibition Marcas Vivas, in collaboration with MADC curators.
  • Coordination of audiovisual production and post-production for the museum's visual archives.
09

Al Foco Films

Audiovisual Producer & Visual Designer
2021 – 2022
  • Production and editing of audiovisual projects including documentaries, podcasts, and branded content for clients such as NIMIQ, Costa Rica Por Siempre, Marviva, and Grupo Malpaís.
  • Development of visual assets and motion elements to enhance storytelling.
AI-Driven Creative Workflows

Designing with AI

Artificial intelligence is part of my daily creative process. I use it to speed up ideation, generate variations, build moodboards, refine concepts and produce assets that I then polish with a designer's eye. It doesn't replace creativity — it multiplies it, helping me deliver faster and with more visual impact.

In my process

Ideation, variations, moodboards and concept refinement.

Production

Asset generation and iteration, always finished with a designer's eye.

Tools

Claude (design & code) · ChatGPT · Midjourney · Adobe Firefly · Figma Weave · Higgsfield AI · Dataclay

Works

Motion Graphics

Animation
〰️

A selection of motion design pieces — animation, editing and dynamic visual storytelling for social and digital platforms.

Amazon Music

Motion · At scale
〰️

Large-scale motion asset production for Amazon Music — 500+ animated pieces for global campaigns across music, podcasts and merchandising, delivering high volumes with consistent brand quality.

Social Media Content

Electric Animals
〰️

Electric Animals is a series of electronic music events. The social media visual identity follows a minimalist editorial style, combining festival photography with mystical electric animals to create energetic, atmospheric digital flyers.

Electric Animals

Social Media Content

Jacob Collier ft. Filarmónica de Costa Rica
〰️

Jacob Collier in Costa Rica was a live concert with the Costa Rican Philharmonic Orchestra. The social media visuals used a clean editorial style to reflect the fusion of contemporary music and orchestral performance.

Jacob Collier

Social Media Content

Fitoterapia
〰️

Fitoterapia Aplicada is a wellness brand focused on natural medicine and plant-based remedies. I developed visual content and design pieces to communicate the brand's holistic and botanical approach.

Fitoterapia Aplicada

Social Media Content

Ukoko Club
〰️

Ukoko Club is an electronic music club with a modern, hi-fi social atmosphere. The visual identity follows a minimalist editorial style, blending electronic culture with natural elements to create a refined and contemporary aesthetic for social media.

Ukoko Club

Logos & Brand Identity

Dra. Alexandra Corrales
〰️

Dra. Alexandra Corrales is a veterinarian offering at-home pet care. The rebranding introduces a brighter, warmer palette and turns her own dog into the brand mark, giving the identity a personal and approachable character.

Dra. Alexandra Corrales primary logo
Dra. Alexandra Corrales secondary logo
Dra. Alexandra Corrales brand mark
Dra. Alexandra Corrales mascot
Dra. Alexandra Corrales colour palette
Dra. Alexandra Corrales stickers

Logos & Brand Identity

ANIMA
〰️

ANIMA is an electronic music event that also features a curated pop-up market. Inspired by the Jungian concept of the anima — the feminine aspect of the psyche — the visual identity embraces a delicate aesthetic with minimalist floral elements, creating a soft yet modern atmosphere for the brand.

ANIMA

Logos & Brand Identity

PressPlay
〰️

PressPlay is a training initiative focused on motion design and creative workflows. The visual identity follows a clean and dynamic style inspired by video, editing, and playback culture.

PressPlay

Logos & Brand Identity

Breekz
〰️

Breekz is the alter ego of a DJ. The logo explores a retro-inspired aesthetic, featuring a custom illustration of the DJ to create a distinctive and character-driven identity.

Breekz

Prints, Merch & Illustration

Pura Tinta
〰️

Pura Tinta is a tattoo and art festival. For this project, I developed large-format print and merchandise pieces, including billboards, hand-illustrated stickers, badges, and branded merch to support the event's visual presence and on-site experience.

Pura Tinta Fest
Pura Tinta Fest
Pura Tinta Fest

Prints, Merch & Illustration

FAICO · UNOC 3 Nice
〰️

Costa Rica Pavilion — UN Ocean Conference (UNOC 3) in Nice, France. An immersive exhibition showcasing Costa Rica's marine conservation efforts around Cocos Island. Supported on-site design installation and design merchandising for the pavilion experience.

FAICO UNOC 3
FAICO UNOC 3
FAICO UNOC 3

Prints, Merch & Illustration

Misión Tiburón
〰️

Misión Tiburón is a Costa Rican NGO dedicated to shark conservation and marine ecosystem protection. For this project, I created an illustrated children's book about the mangrove ecosystems of Costa Rica to support environmental education.

Mision Tiburon

Illustration

Illustrations
〰️

A selection of my personal illustration work — characters, editorial and experimental pieces.

Illustration
Illustration
Illustration
Illustration
Get in touch

Thank you!

Let's create something bold together.

sofirodg@gmail.com